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Discover the Joy
About Us
Meet the Founders
We are a custom sneaker shop based in Miami, FL, created with the idea of presenting art in a different way. Art you can take anywhere, shown through the colors and styles that represent us. We turn everyday basic wear into walking statements.
We started this journey in 2020. Since then, we’ve handled thousands of orders and collaborated with major brands, companies, and artists on one-of-a-kind sneaker projects.
By blending art, fashion, and unfading passion, it grew into something that now reaches people far beyond what we ever imagined.
We still can’t fully believe it.
Meet the Founders
We are a custom sneaker shop based in Miami, FL, created with the idea of presenting art in a different way. Art you can take anywhere, shown through the colors and styles that represent us. We turn everyday basic wear into walking statements.
We started this journey in 2020. Since then, we’ve handled thousands of orders and collaborated with major brands, companies, and artists on one-of-a-kind sneaker projects.
By blending art, fashion, and unfading passion, it grew into something that now reaches people far beyond what we ever imagined.
We still can’t fully believe it.
Joy - Artist
Joy - Artist
Fueled by coffee, driven by late nights and endless playlists, and customizing sneakers until the music runs out 🎨
I’m Joy Perez, the artist behind every piece. I’ve been incredibly lucky to create meaningful work for so many people, and I carry deep gratitude for that. Every project is a chance to express my art and share a small piece of my heart.
Art has always lived in me. I was a child who leaned naturally toward creating, always working with my hands. I’m left-handed, yet somehow just as skilled with my right, which let me explore every form of art I could touch. I never took classes. I created simply because it made me happy.
To God be the Glory.
Sandy - Creative Director
Sandy - Creative Director
Freedom to Create.
I take care of the boring, non-artistic side of the business and sometimes document what happens behind closed doors.
Even back then, while cleaning toilets and listening to audiobooks, I knew who I wanted to become. I wasn’t afraid, I was driven. I turned ideas into plans, plans into action, and action into results. Entrepreneurship became my path to a new sort of freedom. I wanted every success and failure to carry my name.
And here we are. Still building. Still moving forward, still becoming, grateful for every step.
To God be the Glory.
Art can make someone’s day a little better, that’s reason enough to keep creating
— Joy PerezFounder & Artist
Greatness is yesterday’s work continued today and revealed tomorrow
— Sandy MedinaFounder & Creative Director
2025
RESPECT +
Major brands have placed their trust in us for key events and special moments. Our art became a meaningful keepsake for their VIPs and employees, created to celebrate achievement and lasting memories. The experience has been truly remarkable.
We had that before GTA VI.
2024
The process, shared
We began creating content to show how things are really made. The mistakes, the systems, the repetition, and the progress. Nothing staged, just the work.
Posting it is still a work in progress. Sandy knows...
2023
Growth took space
We needed a bigger space. We overcame challenges by adapting, refining our techniques, and bringing in new machinery.
That growth led us into the wedding sneaker space. Creating something people wear during one of the most important moments of their lives has been one of the most rewarding parts of this journey.
2022
Things got real
Our first major collaboration came in when we worked on hundreds of orders for Jameson, our first real challenge at scale. We were ready and excited. That project opened the door to many others, and to this day, we still continue to work on orders for them.
2021
All-in
Demand quickly outgrew us. We not only recovered our initial investment, but reached a point where it was clear this could no longer remain a side project.
Orders kept coming, time became tighter, and the choice was unavoidable. We moved to the business full-time, committing fully to what we had started.
2020
Started in our room
When the pandemic hit, everything paused. Stores closed and ecommerce grew fast. It felt like the right time to put what we had learned into practice. With very little money, we opened the business anyway, starting from zero with just the two of us and no prior experience.
At first it was part time. We were in school, working full time, and building this at night. We didn’t overthink it, we just kept working.
Trusted by
Inside the Process
We share what happens behind the scenes while the work gets done. The planning, the painting, the fixes, the rush, and the moments in between. Just the real process behind every custom pair. The mistakes, the chaos, the wins, and the days when nothing goes right.
